![]() Public Television has the lowest audience shares. Among the five channels, TELEFE is the most popular having a 14% audience share. Historically in Latin America, public media have been closely related to government interests. Public Television, which is an institutional brand, is part of the State Public Media System that integrates Argentine Radio and Television (RTA). The national broadcast television has five channels, four of which are privately owned (Channel 13, Channel 9, TELEFE and America) and one of which is owned by the government (Public Television, or Televisión Pública). 70% of respondents claimed to watch content regularly via cable, 50% via free-to-air and 19% via YouTube and streaming platforms such as Netflix.Īrgentinian television consists of private channels, state channels and non-profit channels. However, the last decade has seen a migration of audiences towards cable television, steadily reducing the consumption of free-to-air television between 20. According to 2017 data from the National Survey of Cultural Consumption, television remained the most popular medium reaching 95% of the Argentinian population. ![]() ![]() In Argentina, a country of 44 million inhabitants, the market is dominated by broadcast television, although streaming services are becoming steadily more popular. Yamila Heram The Argentinian television landscape ![]()
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